User-agent: ia_archiver
Disallow: /

User-agent: googlebot
Disallow: 

User-agent: *
Disallow: /img/
Disallow: /images/
Disallow: /admin/
Disallow: /include/
Disallow: /admin/
Disallow: /cart/
Disallow: /gallery/
Disallow: /GeneratedItems/
Disallow: /home_images/
Disallow: /promo/
Disallow: /pop_up_ads/
Disallow: /pages/needlecraft/proof/
Disallow: /promos/
Disallow: /sem/